Business organizations reframe, retool, reinvigorate, reenergize, and reinvent themselves to be competitive in the global market, to keep up-to-date with technology changes, and to remain "on the cutting edge." With a struggling economy, businesses constantly reassess their methods of operation to ensure that clients are provided with the best products and services. The same reframing strategies that businesses use can easily be adapted by students to find jobs.
Reframing, a term used to improve, to make better, to fit, or to adjust, means to assess a situation and to decide on corrective measures to improve, to change, or to develop. As prospective graduates, interns, and/or co-op students, consider how reframing strategies used by business organizations parallel with reframing strategies used in creating your resume and cover letter.
Business Success Game Plan
Set Goals
Develop Objectives
Identify Action-Oriented Activities
Graduate Success Game Plan
Design a marketable resume & cover letter
Research resume formats and cover letters
Assemble appropriate information (e.g., identify skills & accomplishments, create resume & cover letter)
Obtain results-Get A Job
Using these business strategies, design a marketable resume and cover letter that attracts employers, and creates interest in you landing a job. Initially, focus on your past performance and identify the steps needed to begin your job search. Remember, your resume represents you; therefore only you can write your script.
Reframing Strategies
Strategy I - Reflection: Take Inventory Before moving forward, reflect on past experiences and accomplishments. Look inward and analyze yourself (e.g. identify strengths, weaknesses, job-related skills, abilities, etc.).
Strategy II - Explore Your Options: One Size Does Not Fit All
A resume is a marketing tool that tells a story about your past history. It describes your qualifications, and allows you to formally articulate your skills, abilities and accomplishments. It is your first opportunity to make a great impression. Not an autobiographical showcase, the resume, instead is an introductory letter, structured in such a way that you become a prospective employer's ideal candidate.
Compile employer-friendly information:
Personal Data: List your name, address, telephone/cell numbers, and e-mail address. If you have more than one address, include them both (e.g., permanent, campus).
Career/Job Objective (Optional): An objective informs the employer about the type of position you are seeking. If you have multiple interests, it may be necessary to create more than one objective. If you are seeking a position in accounting, you would not send a sales job objective. Remember, job objectives should be tailored to a specific position.
Education: List information in chronological order (the most recent information should be listed first). Identify college dates, location, matriculating college, degree major, degree type, etc.
Special Skills: List special skills (e.g., computer skills, level of language proficiency, etc.).
Work Experience: List jobs in order of occurrence (chronological order). Include dates worked, company name and location, duties performed and accomplishments. Some resumes list work experience before education. However, if you list a job objective, and your work experience is related to that objective, reverse the order and list work experience before education.
Honors/Awards: List awards received (e.g., academic, leadership, honorary memberships, sorority/fraternity awards/scholarship, etc.).
Extracurricular Activities: List organizations, positions held, and committee work.
Military: List branch, rank, dates, and responsibilities (if appropriate).
Reference: A reference statement is optional. Some people feel that listing a reference statement signifies the end of your story. Under no circumstances should you list your references as part of the body of your resume. Do not give the employer too much information too soon. Remember, when using a reference, always ask permission.
Critical to marketing your resume and cover letter is choosing the appropriate delivery system that reflects workplace changes.
Promotion Choices
a. Number of resumes to design
b. Posting resume on the World Wide Web (www)
c. Use of templates
Delivery Systems
a. Electronic version-convenient way to access employer 24 hours a day.. Cost effective; Paper version; Scannable version-used by employers looking for "keywords" (e.g., nouns or noun phrases instead of action words) in the resume.
b. Produces a wider circulation. Any resume format can be used. If you have a Web site, you can showcase your creative skills.
c. Available on the Web. Limits creativity. May have difficulty manipulating headings.
Strategy III - Format your Resume: It Is Not A Toss Up
Now, you are ready to select the appropriate resume format to tell your story. The two most popular and most used formats are the Chronological and Functional resumes.
Labels: cover letter, How to design a marketable resume